Why we joined the Pet Retail Association (part of the Pet Industry Federation)

When we first started out Angell Pets I had a picture in my head (trying to avoid the management jargon “vision” here) of what i wanted the business to look like. I summed it up on the homepage of this site. I looked around for a professional association that shared the same aims and landed on the Pet Care Trust, who even had a very similar tag line of “promoting responsible pet ownership” (ours being “promoting responsible and ethical pet ownership”). This organisation also offered excellent training courses that suited our business exactly. Some of the courses staff have under taken with the federation include “Pet Store Management” and “First aid for animals”.

Since then the Pet Care Trust has changed name to the Pet Care Trading Association (keeping the Pet Care Trust as their charitable arm) and more recently to the Pet Industry Federation (still funding and administering the Pet Care Trust). Within the federation are a number of trade associations, the Pet Retail Association being the one appropriate to our busniness. Throughout they have remained active in representing the trade in all areas (regulation, government consultation, legal representation, standardisation, training, care advice, publications etc. ) and have now produced a charter that all members must adhere to. They have also recently been instrumental in producing enhanced model licence conditions for local authorities to apply when reviewing what are now stringent licences.

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I am please to say that this charter matches exactly with what we at Angell Pets have been trying to do over the past four years and will continue to do in the future. The charter is attached here and is on view in the shop. Have a look and ask yourself  “Would I be comfortable buying an animal from someone that DIDN’T aspire to these standards?” Look for the federation and association logos before you buy. There is an awful lot going on behind the scenes to ensure they mean you can buy with confidence and a clear concience (can you do that if you buy on Facebook or a forum from someone you know nothing about?)

Pet shop Gloucester PRA logo

Angell Pets ® Pet Shop Trademark Registration

Pet shops and pet food suppliers abound in the high street, out of town shopping centres, online and in newspapers and other publications. Competition is hot and with competition comes a little bit of dodgy practice. In order to guard against some of this we have registered our name and logo to protect us from someone else damaging our reputation.

angell pet shop gloucester

 

Angell Pets ® is now a registered trademark of Angell Pets Ltd. APL™ (our own brand pet food) is a trademark of Angell Pets ®.

angell pet

 

This is to protect against further encroachment on our name and reputation. We have had issues in the past with customers contacting us with problems with  products which appeared to them to be associated with us. These turned out to be the products of a totally unrelated business. This issue has been resolved and to protect against something similar happening we have had to register the name. We now own the rights to our name and logo for all pet retail, animal breeding and pet services in the UK, on the high street and on line.

It all sounds a bit officious and costs a lot of money but it had to be done, especially with the launch of our new online webshop. We cannot allow someone else to damage our company name or indeed to trade off our good reputation. There is always someone willing to try it on (Companies House has already made another company change their name as it was “too similar” to ours).

Please note our web addresses are www.angellpets.com and www.angellpets.co.uk . Anything that looks similar is just not us.

The Angell Pets Team

Pet shop Gloucester loyalty scheme relaunched

Pet shop Gloucester loyalty scheme has been relaunched today. We have updated to a new plastic scan card that integrates directly with our new Epos system and will be usuable with our new website when in launches in the next couple of weeks.

No more waiting at the till for me to find the card stamp and marker pen, just a quick scan and the points will be added to your account automatically. Register when you use the pet shop Gloucester website and points are added. The vouchers (automatically generated when points have accrued) can also be used on the website but more on that when it is launched.

There are some changes to the way points build up from the old pet shop Gloucester scheme. Spend  £1 and you get a point, each £1 spent gets another point (on the old scheme you didn’t get any points until you spent£10 and then no more until you spent £40 and then that was it). When you accrue 200 points you get a £5 voucher. Compare that to supermarket schemes!

Hopefully the changes will better reward the most loyal of our customers (it is a loyalty scheme after all) who have supported our pet shop Gloucester business as it has grown, as well as offering something to our more occassional customers.

pet shop gloucester

Pet Shop Gloucester Loyalty Cards Go Plastic

 

Ask for your pet shop Gloucester loyalty card next time you are in the shop. We’ll pop you on the system and you can start building up your points straight away. if you have recently purchased an animal from us or have free local delivery of your bulkier items you will already be on there so it is even quicker. Just find your name, a quick scan and we’re done.

If you telephone order into our pet shop Gloucester, don’t worry. As your name is on the system it will be totting up your points each time you order from us. We’ll just bring your vouchers with your order when you have acdcrued the necessary points and next time you order you can read out your voucher number and get a discount to that value. Of course you don’t have to use it next time. You can save your vouchers up and use them at Christmas if you want.

If you haven’t already done it, don’t forget to register on our pet shop Gloucester email subscribers list to get regular updates on our offers and discounts and information on a whole range of pet species and pet topics. You receive a 10% discount to use in our pet shop Gloucester just for signing up and yes, it can be used in conjunction with other offers!

If you have an old pet shop Gloucester loyalty card with a few points on it, don’t worry. You can redeem it now and we will pro rata the points. A full card is a £5 voucher so we will give you a voucher worth 63 pence per point off your next purchase when you redeem it up to the end of August 2013.

 

The Angell Pets Team