Our APL (Angell Pets Ltd) dog food is undergoing a change of packaging. The new look is to match general changes in customer preferences already showing in the industry. The new packaging will also give a clearer range definition and image.
There will also be a change in the weight of the smaller sizes (Super Premium ONLY). The 2.5kg bags will be changing to 2kg and the 7.5kg bags will be moving to 6kg. The large 12kg bags will not be changing. Again, this change reflects the general direction over the last couple of years in the industry and gives our customers a clearer price benefit over other brands of hypoallergenic foods. For example comparing a 2kg bag of James Wellbeloved lamb and rice at £9.42 to a 2.5kg bag of APL lamb and rice at only £6.99. Obviously with a small reduction in size to match the size of the Wellbeloved bag, the price difference will be even greater.
The changes in pack size will result in a corresponding reduction in pack price and will not result in any increase in cost per kilogram. In other words it is not a hidden price increase, just a resizing to match the sizes already used in our popular grain free range to give a standard APL range size.
APL working dog food is not changing. This will still be in 15kg bags.
This change will take place over the next couple of months as old packaging is used up and new packaging comes on line. During the change over period some products may appear in the generic red bags we use when we have run out of certain bag colours. Rest assured the products are not changing at all. It is only the packaging and in some cases, pack size that is affected.
If any customers need further information, please contact the Angell Pets Team
Angell Pet dog food has been rebranded. We now sell our own range of dog, cat, small animal, ferret and fish foods under the brand name APL (TM). The food is exactly the same, just branded with a new logo.
The newAngell petlogo APL looks very similar to our old one but without reference to Angell Pet. The whole Angell Petbranding is designed to look familiar to our existing customers but to remove any confusion with any other suppliers products. We don’t want anymore unfortunate customers trying to deal with another company confusing us with them. Angell Pets prides itself on good customer service and the rebranding is designed to help with that.
New APL branding
To use up the stock with the old brand labels on we are putting them on offer at 10% off, whilst stocks last. Any bags of any of our own brand food with the new logo obscuring the old is yours for 10% off. However you will need to act fast to take advantage of the Angell Pet offer. Our own brand food is very popular normally so will not hang around long at discounted prices.
Visit Angell Pets to get your reduced price bag of Angell pet own brand dog, cat, ferret, small animal or pond fish food. Once the old labels are gone they are back to the old excellent low prices.