Our APL (Angell Pets Ltd) dog food is undergoing a change of packaging. The new look is to match general changes in customer preferences already showing in the industry. The new packaging will also give a clearer range definition and image.
There will also be a change in the weight of the smaller sizes (Super Premium ONLY). The 2.5kg bags will be changing to 2kg and the 7.5kg bags will be moving to 6kg. The large 12kg bags will not be changing. Again, this change reflects the general direction over the last couple of years in the industry and gives our customers a clearer price benefit over other brands of hypoallergenic foods. For example comparing a 2kg bag of James Wellbeloved lamb and rice at £9.42 to a 2.5kg bag of APL lamb and rice at only £6.99. Obviously with a small reduction in size to match the size of the Wellbeloved bag, the price difference will be even greater.
The changes in pack size will result in a corresponding reduction in pack price and will not result in any increase in cost per kilogram. In other words it is not a hidden price increase, just a resizing to match the sizes already used in our popular grain free range to give a standard APL range size.
APL working dog food is not changing. This will still be in 15kg bags.
This change will take place over the next couple of months as old packaging is used up and new packaging comes on line. During the change over period some products may appear in the generic red bags we use when we have run out of certain bag colours. Rest assured the products are not changing at all. It is only the packaging and in some cases, pack size that is affected.
If any customers need further information, please contact the Angell Pets Team